5 Crucial Pinterest Markting Strategies
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Like any platform, Pinterest is perpetually changing and evolving, and the key to creating a successful Pinterest selling strategy is to stay on top of the ever changing updates and best practices. Social media units compete to attract different categories to their platform and their audience
The Pinterest marketing of today looks a mete out different than it did a a couple of years ago, and in this place I’m sharing the 5 essential Pinterest marketing tips you need to produce a successful strategy in 2023.
1. Focus on recently content
Gone are the years when Pinterest wanted us repinning our content over and over. organism sure-fire on Pinterest today means focusing on fresh Pin content- quite than pinning the same things o'er and over, create 7-10 unique Pins per piece of content (blog post, podcast episode, etc.), Pin them, and and so move on to your next piece of content.
2. Experiment with different Pin styles
In the last couple of years, Pinterest has introduced 2 fres trap styles: Video Pins and Idea Pins. piece these aren’t a suit for every niche, you should definitely be experimenting with them to see if they work on well for your brand. They tin be a game changer when used correctly!
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3. prioritise Pinterest keywords and SEO
This tip isn’t a newly one, merely it can never be stressed enough. Pinterest is a visual look for engine, so the key to getting your content revealed by your audience is to do your keyword research and use keywords throughout your report and content.
4. Focus on quality over quantity
We don't need to Pin nearly as often as we used to because repinning is no longer a smart practice. Currently, there is more emphasis on Pinning high-quality content—that is, new, timely, and visually appealing—than just a large number of Pins. The total you Pin will bet on the amount of content you have (and the time you put up invest in your strategy), but between 3-10 Pins/day is a goodness guideline.
Don't give up if this seems too much to handle—even one pin a day is better than none at all!
5. Use the Pinterest Trends tool
Pinterest just upgraded Pinterest Trends, an incredible tool that they provide, to make it even more beneficial. The tool allows you to analyze what is trending on Pinterest at unusual times of the year. This gives you huge insight into what your audience wants to see, and it also helps you contrive your Pinning schedule.
For example, if you sell Christmas decor, you can utilise the Trends tool to see a) what kind of undefined content people are searching for this year, and b) when undefined people start intelligent for Christmas decor. This will serve you to meet your audience where they are and understand what to Pin and when.
While the platform’s scoop practices may have changed, the benefits definitely have not: Pinterest continues to be an awe-inspiring platform for building sustainable, long term growth for serve based on e-commerce businesses.
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