Secrets of creating a distinctive and successful blog

creating a distinctive and successful blog

After creating a blog and making sure it looks and functions as you want it to, the next thing to do is to start creating blog entries. This is critical since it is what will make your website valuable and what will entice users to visit and, ideally, return. back time and time again. The problem though is going to be standing out in a sea of content from other websites and blogs.

To do this, you need to focus on offering something that is very high quality and that is consistently offering value.
As we’ll see later on, this is also good for your SEO. It's important to keep in mind that someone must be drawn to your material by the title and by their prior interactions with your website and brand. If you constantly churn out content that is uninspired, derivative or badly written then no one is going to bother to visit.

Because of this, a blog post's "optimal length" is actually 1,800 words or less. That might seem a bit long but this kind of length is what will enable  you to really dive into a topic and to offer some insight and discussion that can’t be found elsewhere. It lets you do a comprehensive overview of a subject and it lets you make your blog post into a resource that other people will recommend and share around the net.

Meanwhile, you also need to think about the title and the topic. If you are writing another article called ‘Top 10 Pec Exercises’ for your fitness website, then you aren’t likely to win over any new fans. Why? Because this subject and structure have both been done to death already!

People read the title and already know precisely what your post will be about and they’ve probably already seen the top ten exercises you’re going to offer. How is that providing value? On the other hand, consider the topics/titles from Maria Popova’s incredible
‘Brain Pickings’ (www.brainpickings.org) website.

Here are a few:

“Bruce Lee on Self-Actualization and the Crucial Difference Between Pride and Self Esteem”

“The Outsider With the Public Voice: How Joan Didion Mirrored Us Back to Ourselves”

“A year Without Mom: A Gorgeous Graphic Novel About Separation and Reunion, the End of Childhood and the Tradeoffs of Happiness”

These titles are unique, fascinating and they beg to be read. What’s more, is that when you click on any of those titles, you quickly find that the same care and attention has been given to the posts themselves. Each blog post is between 1-3,000 words long, it is decorated by beautiful images and quotes and it is very well written. In other words, it’s offering real value for the reader and giving them something to enjoy over a cup of coffee.

How much more likely do you believe this kind of event is to spark conversation? Or to get shared? And how much more likely is someone to subscribe to that blog? It’s just way better than an article about "The Top 10 Pec Exercises." Of course this doesn’t mean all your posts need to be highly thought provoking philosophical pieces – they just need to be unique, inherently interesting and different.

People also read: How to Monetize Your Blog with Ads, Sponsored Posts, and More

If it’s the fitness niche you’re interested in, then consider some of these titles from Breaking Muscle (www.breakingmuscle.co.uk):

“World-Level Weightlifters Are Just Like Us”

“The One-Session, One-Exercise, One-Set Strength Plan”

“So, You Want to be a Lion?”

Again, all of these titles are interesting and unique and the posts are long, in-depth and provide tons of value. T-Nation (www.t-nation.com) also does this very well:

“Iron Core: How to Build a Punch-Proof Body”

“A Lifter’s Guide to Alcohol”

You might even think of the "clickbait" articles that are posted on social media to increase traffic. Titles such as "You'll Never Believe What This Mum Does Next Shocking!" are used in these articles.” or they employ controversy. In any case, the user is intrigued and wants to click because of this. You’re objective is to generate that same curiosity but then to deliver on the promise in the title by making sure your posts are actually as interesting and unique as they sound.

And keep in mind too that the point is eventually to convert your visitors into paying customers. To do that you need to gain their trust and you need to demonstrate your ability to provide value. Once again, the best strategy is clearly to create content that is interesting, unique and in-depth. SEO and Other Ways to Market a Blog So as an internet marketer, you’re using your blog in order to sell products of various descriptions, in order to generate clicks or otherwise to drive people to your business model.

So you’re using your blog as a marketing tool. But in order to do that, you need to market the blog itself as well.

One way you’ll do this no doubt is through SEO, also known as Search Engine Optimization. Through the process of "optimizing" your website for search, SEO essentially enables you to market it through Google. One way you do this is by adding lots of content to your blog, as this is what people will be searching for when they type something in.

At the same time, you want to make sure that it’s the right people who are finding you and that means that you should be including the important ‘keywords’ right in your content: phrases that people will likely search in order to find what it is that you’re offering. So if you sell hats, then your ‘keyword’ might be ‘buy hats online’. You don’t
want to repeat this phrase too often as it will make your site look like spam and it may get blacklisted.

Instead then, aim to incorporate around 1-2% keyword density and to write naturally ‘around’ the subject as well. Posting lots of content is also a good move as is ensuring that your site loads quickly and works well on mobile – Google takes all these things into account. The creation of a "backlink profile" is the other facet of SEO.
In other words, you need to ensure that a large number of high-quality, relevant websites are connecting to you. Other ways you can promote your website include building a large following on social media (once again, the key to success here is to make sure you’re providing vale) and to build a big mailing list so you can keep people coming back.